Shaun Godinho — Demand Generation & B2B Media

Hey, I'm Shaun.

I move B2B prospects through editorial, podcasts and outbound. Eight years across nine industry publications, partner programs that shipped six figures a quarter, and a custom CRM I'm building on the side. Comfortable selling, happiest where content, systems and revenue meet.

📍 Pune, Maharashtra 8+ years Demand Gen · B2B Media · Content-Led Growth

What I'm doing right now.

BDR at Ciente since Dec 2025, setting qualified appointments for senior AEs across CienteMartech, CienteSalesTech and CienteInfoTech. Shipping shaun-crm — a custom outbound CRM built end-to-end on Supabase, used daily to run my own pipeline. Posting twice a week on LinkedIn against the generic marketing-speak feed.

Day job

BDR · Ciente.io

Outbound across martech, sales tech and info tech. ICP research, sequencing, qualification, and handoff to senior AEs. Training into the full sales motion.

Side project

shaun-crm

12-table Supabase schema, six modules — Intel, Activities, CRM, Competitors, Import, Settings. Built to replace fragmented spreadsheet workflows for solo SDRs and small B2B teams.

Audience

LinkedIn program

Twice-weekly posts to demand-gen leaders. MQL gaps, AI search, warm outbound, attribution, buying committees. No hashtags, no em dashes, save-rate > like-rate.

Things I've built.

BookMe is the product going public. Everything else is the platform behind it — internal CRM and intelligence layer, editorial work, past launches. Each one solves something I needed and couldn't buy off the shelf.

Featured product Live · free during beta

BookMe — scheduling infrastructure for outbound operators.

A booking page wired to real Google Calendar freeBusy, fail-closed availability when Google's API is unreachable, per-IP rate limiting on the public endpoint, and host-tz canonical scheduling that doesn't drift across DST. The first product in the shaun-crm stack going public. Open self-serve signup — free during beta.

Google Calendar Multi-calendar Host-tz canonical Free during beta

Open BookMe → /bookme

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Active

LinkedIn — CMO Thought Leadership

Twice-weekly editorial calendar to demand-gen and B2B marketing leaders. Topics: MQL pipeline gaps, share of voice vs share of wallet, brand as the first budget cut, AI search reshaping buyer behaviour, the buying committee problem, warm outbound, self-reported attribution, retargeting fatigue. No hashtags, no em dashes, save-rate over like-rate.

CMO Audience B2B Marketing Counterintuitive

Twice weekly · 2024 — present

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Shipped

Coexage Product Launch

Brought a new product line from concept to first customers at Flynaut. Coordinated a freelance dev team end-to-end, ran content marketing, qualified inbound prospects. Concurrent: vendor acquisition for BuzzDeals (vendor-deals platform).

Product Launch Vendor Acquisition Pre-Sales

Flynaut · 2023

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Internal

Internal Operations Platform

The platform behind BookMe and the outbound work. Postgres on Supabase, edge-function back end, encrypted Google + Zoho token storage, structured competitor intelligence layer, import pipeline that solved the Excel-on-Deno timeout. Not a public product — used internally and gated to existing hosts.

Supabase Postgres Edge Functions Intelligence

Internal · /crm Open →

Hey, I'm Shaun.

What I'm doing right now.